As I got onto Bus #56, which begins its route from Daeseongri Station, the bus driver started a friendly conversation.

"This bus passes along Bukhangang River and, if you get off at Dwitgol stop, there is a cafe with a great view of the river."

He was referring to 9BLOCK, a cafe that holds the beauty of Bukhangang River upon which a silver light has settled.

"I was actually on my way there."

9BLOCK aims to be a complex cultural space that presents special experiences to each individual through not just the cafe but also exhibits, busking performances, a variety of pop-up stores and flea market.

Such a diversity stems from 9 special keywords suggested by its name - Various, Sensuous, Natural, Basic, Heal, New, Raw, Comfortable, and Happy. In addition to this Bukhangang branch, 9BLOCK has many more branches, city center and countryside alike, in Icheon, Giheung, Gapyeong, Singal, Seojong, and Jungdae-dong. The overall interior and atmosphere of these branches share the traits of an industrial cafe, modern design, and vintage appearance, but each store applies its own design and charm unique to each region.

The Bukhangang branch resembles a large mansion neatly wearing the green nature. Once you step inside, you encounter a sophisticated "urbanness" in contrast to its outward appearance as if it expresses the sentiment of the modern people who always miss the nature but cannot escape the city. The window frames through which Bukhangang River is viewed are beautifully ornamented with green leaves, exuding a romantic feel like a painting. This is the reason that tables by the windows are popular seats for couples or friends who take pictures for each other.

Outside the building, there is a garden by the river. You get to realize the true meaning of "happiness in a cup of coffee" when you sit at a table near the Bukhangang River view with coffee in your hands. The time I spend gazing at the peaceful river without any thoughts in my mind feels quite valuable and precious.

Surely for a company that diligently pursues 3 contents of F&B, culture, and lifestyle, 9BLOCK is known for not only its interior but also excellent taste of the coffee they roast. A fist-sized chocolate choux on the side of coffee makes it smoother and richer, producing great synergy. Then, you truly understand why many people advertise 9BLOCK on SNS.

Written and photos by Kim Sun-joo

Website http://www.9block.co.kr/

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